Adobe HTML Newsletters Masterclass – 2 days

Create dynamic, rich content for distribution via email.

Our pledge of always delivering Adobe Authorised Training excellence – Certitec.

What to expect from this training course

This Adobe Dreamweaver HTML Newsletter 2-day Masterclass training course is perfect for those wishing to create dynamic, rich content for distribution via email. Whilst there are many systems which can build HTML emails with a 'Wizard' - learn how to create polished HTML emails with no-limits using Dreamweaver as the authoring tool. In this course we cover all the bases such as content optimisation, embedded styling of content using CSS, hotspots, nested tables, animations and tips-and-tricks to ensure your email makes it through servers to your clients in-box safely.

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About this course

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Overview

Our Adobe Certified Instructor-led class will show you how Adobe Dreamweaver can be made simple for building advanced HTML newsletters. This course provides web novices with the knowledge and hands-on practice they need to build a correctly formatted HTML newsletter using Adobe Dreamweaver.

Who is this course for

This course is for people new to using Adobe Dreamweaver to build content accurate HTML newsletters and overcome common problems such as formatting and bounce-backs. 

Assumed knowledge

To gain the most from this class, students should be familiar with accessing web pages via the internet and in general, web terminology.

What will you learn

In this course, you will examine the basics of Dreamweaver with a focus on HTML newsletter best practices and page semantics. You will learn:

  • Adobe Dreamweaver interface basics
  • Planning page structure
  • Image format and optimisation
  • Alt tags for accessibility
  • Linking images (relative vs absolute URLs)
  • Using tables over DIVS
  • Introduction to CSS
  • Applying CSS to content
  • TOC and page anchors
  • Hotspots
  • Using video
  • Using animations
  • Linking to your website
  • Retina / 4K considerations
  • Adaptive content
  • Testing your newsletter
  • Sending your newsletter
  • Building a complete HTML email from scratch

Break up your training into smaller pieces

This course can be taken as one continuous block or broken down into smaller segments, namely HTML Newsletters Essentials, HTML Newsletters Advanced. There is no extra charge to split your course and some people prefer to learn over a longer period.

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Related training courses

Course outline

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Getting started

  • The use of HTML over plain text in HTML Emails/Newsletter
  • Planning content
  • Listing and organising content
  • Design considerations

General considerations

  • The top 5 reasons why email newsletters fail
  • Best practice mailer considerations
  • Best times to send a email campaign

Setting the scene with page properties

  • Configure background of page (colour/graphic)
  • Naming the document (HTML)
  • Setting hyperlink appearance
  • Options for H1, H2 appearance

Preparing images

  • Image format selection
  • File formats comparison
  • Image optimisation
  • Alt tags
  • Title tag
  • Linking Images

Hyperlinks

  • Creating hyperlinks within text
  • Creating hyperlinks within images

Working with tables

  • Creating a simple table
  • Positioning the table
  • Nesting tables
  • Examine columns and rows
  • Adding/deleting rows/columns
  • Splitting and merging cells
  • Tips on positioning of content
  • Formatting a table

Text formatting

  • Understanding H1, H2, H3 etc (structure)
  • How to work with CSS
  • Creating in-line rules
  • Checking rules in page head

Tag selector

  • Understanding the tag hierarchy
  • Knowing what you are selecting
  • Formatting using the tag selector

Previewing

  • Previewing inside Dreamweaver (Live View)
  • Previewing inside of the browser
  • Examining the split and code views

Testing and sending

  • Create and Send an Email/Newsletter using Webmail
  • Create and Send an Email/Newsletter using an Email Client

Animations

  • Animations considerations for your emails
  • File formats that work
  • Adding Animations to your email
  • Testing the animations

Creating hotspots

  • Creating regular hotspots over images 
  • Creating irregular hotspots over images

Working with video

  • How to work with video
  • File formats that work
  • Video best practices

Building a complex newsletter

  • Working with page formatting
  • Working with image formatting
  • Working with text formatting
  • Working with tables
  • Working with animations/video
  • Previewing
  • Sending

High resolution images

  • Working with higher resolution images
  • Photoshop workflow for optimising

Building responsive content

  • What is responsive content?
  • CSS3 Media Queries
  • Making your email Responsive
  • Best practices for responsive design

Third-party add-ons

Offers

The FlexiCredit - earn rewards on all courses

Get rewarded if you book any weekday scheduled course with Certitec – that's the FlexiCredit! If you are self-funding your training then for special pricing click here.

Collecting FlexiCredits and savings off a future course

  • Book a 1-day course - receive £50 + VAT
  • Book a 2-day course - receive £70 + VAT
  • Book a 3-day course - receive £100 + VAT
  • Book a 4-day course - receive £120 + VAT
  • Book a 5-day course - receive £150 + VAT

This offer does not include private training

How to book

Just reference your original booking invoice number

Terms and conditions

  • FlexiCredits can only be used as payment or part-payment towards a Certitec scheduled training course
  • You will be emailed your FlexiCredits after payment and completion of your course with Certitec
  • FlexiCredit is applicable only if the full RRP is paid for your course(s). Any discounting invalidates the FlexiCredit. If discounting has been applied you can pay back the difference in order to qualify for the offer
  • Any booking paid or part-paid by a FlexiCredit does not earn FlexiCredits
  • You can 'give' your FlexiCredits to another person/company providing you email us intention of 'hand-over' and the delegate name(s) for the course benefitting from the credits
  • You cannot mix-and-match FlexiCredits from a company booking to a self-funding booking (or vice-versa)
  • The FlexiCredit offer lasts for 6 months from the first date of your qualifying booking(s)

Training dates

London Covent Garden Add dates to your calendar

  • 7–8 September 2017
  • 30 November–1 December 2017
  • 25–26 January 2018
  • 5–6 April 2018
  • 12–13 July 2018

This course can also be taken as split courses

HTML Newsletters Essentials

London Covent Garden

  • 7 September 2017
  • 30 November 2017
  • 25 January 2018
  • 5 April 2018
  • 12 July 2018

Cardiff

  • 12 July 2017
  • 29 September 2017
  • 24 November 2017
  • 2 February 2018
  • 16 March 2018
  • 27 April 2018
  • 25 May 2018

Bristol

  • 12 July 2017
  • 29 September 2017
  • 24 November 2017
  • 2 February 2018
  • 16 March 2018
  • 27 April 2018
  • 25 May 2018

HTML Newsletters Advanced

London Covent Garden

  • 8 September 2017
  • 1 December 2017
  • 26 January 2018
  • 6 April 2018
  • 13 July 2018

If you don't see any suitable dates here, it might be more economical to deliver a private training course for you

Training Locations

London Covent Garden

90 Long Acre, Covent Garden, London WC2E 9RZ

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Situated in one of the most vibrant parts of London, our Covent Garden office at 90 Long Acre runs parallel to the Strand, between Charing Cross Road and Drury Lane. Around the corner from the Royal National Opera, Drury Lane, the Piazza and the Apple Store, it truly is a great location. Recently refurbished, the training centre has large windows, an impressive double-height reception and a central atrium so that most offices have lots of natural light. All delegates have full use of the business lounge and all wifi is free of charge. Our neighbours include companies in the retail trade and creative industries, such as website development, film production, publishing and theatre supply. Travel to Covent Garden Underground station on the Piccadilly line and 5 minutes from Charing Cross mainline and Holborn. (more Covent Garden info).

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Cardiff/Caerdydd

15th Floor, Brunel House, 2 Fitzalan Road, Cardiff CF24 0EB

cardiff

The Cardiff training centre is in the heart of the city with all amenities and transport links on the doorstep. A great location for those taking the train since it's immediately behind Queen Street station, and there are numerous car parks nearby for those who prefer to drive. Fantastic views of Cardiff can be seen from Brunel House and our training room is modern, air conditioned, has super-fast internet links and has the trainer’s monitor is situated next to each delegate.

Bristol

Broad Quay House, Prince Street, Bristol BS1 4DJ

bristol

Broad Quay House is situated on Bristol's waterfront in the heart of the city. Our training room occupies one of the most visible positions in Bristol, just yards from Queen Square, overlooking the floating harbour and surrounding areas. Easy access by road and rail - an ideal central city location with high-speed internet links and air conditioned offices. Bristol Temple Meads station is just a 4-minute taxi ride away (typically a 15-minute walk).

coursedetailoverview5

Further information and FAQs

Requirements

  • Basic knowledge of Windows or Macintosh.

General information

  • Courses start at 10am and finish at 5pm. Please arrive 20 minutes prior to the start of the course on the first day.
  • We supply all computers, software and courseware, pads, pens, lunch and refreshments.
  • Access to a secure section of our site that offers useful tips and tricks.

What's for Lunch ...

We provide flexible lunch vouchers which can be redeemed at outlets nearby such as:

  • Bella Italia
  • Boots
  • Burger King
  • Co-operative
  • Eat
  • Greggs
  • McDonalds
  • Nandos
  • Pizza Express
  • Pret A Manger
  • Starbucks
  • Sainsbury's
  • Tesco
  • to name but a few.

Support

We supply 6-months rock-solid support via email on the subject matter covered during the course. Find out more…

FAQs

What's the difference between scheduled and private training?

Scheduled training courses take place in a classroom at one of our training centres. The dates and course structure are set in advance, and class sizes are usually limited to fewer than 10 delegates.

Private training courses take place at your premises or ours, and allow us to offer a session tailored to your organisation's needs.

The best value for money is most often found in our scheduled training, though private training can be cost effective for large groups.

Do you charge any travel or hotel expenses for private training?

If you are within a 50-mile radius of any of our London, Cardiff or Bristol training venues then no additional charge for travel or accommodation is applied. For more specific information then please see our private training courses page.

Introduction or Advanced training - what is best for me?

Our best advice is to carefully check our course outlines, which set out everything our trainers will cover in each course. If you feel comfortable with more than 80% of the outline to an introduction course, you should be ready to take an advanced course. If not, an advanced course could leave you feeling out of your depth, and an introduction course would be the better option.

Am I eligible for free or discounted Adobe software (by taking a course)?

Unfortunately, no. However, Adobe has released the Creative Cloud, which means you can now license your software on a monthly or yearly basis at a great price! Licensing costs are much lower for students, educational bodies and charities.

What's the difference between 'company' and 'self-funding status'?

Self-funding is for people who are unemployed, employed by a company but taking the training for their own gain (not a function within that company) or looking to start their own business (but not already started). Please visit our more detailed self-funding page which contains all the information required to identify advantages and disadvantages of 'company' and 'self-funding' status – it is very important to understand the differences.

I have a FlexiCredit voucher for another course - how do I spend it?

Each course of 1, 2, 3, 4 and 5 days will accrue a FlexiCredit voucher of £50, £70, £100, £125 and £150 + VAT respectively. Just use the discount field for FlexiCredit on your next course booking or call us on 0800 0789 462 and we'll then deduct the amount from your next course. We just need you to supply the invoice number of the qualifying booking which accrued that FlexiCredit.

I am from overseas –  can I attend a training course?

Yes, anyone over 16 years old can attend a Certitec training course. Payment for the training course must be paid for in advance in order to satisfy UK guidelines.

How do I book my training course?

You can either book online (look at the main navigation menu above, navigate to your course of choice and select BOOK COURSE) or call us on 0800 0789 462. You are not required to fill in any bookings forms – we'll take your information and then email you the 'ePaperwork' – simple. Please ensure you have added mail@certitec.com to your list of accepted email addresses.

Will I receive any type of reminder prior to my course?

Yes, 5 days beforehand. This reminder by email (to the person who made the booking) will contain information such as course, venue, dates, start/end times, and delegate names. Please ensure you have added mail@certitec.com to your list of accepted email addresses.

Is the training with Mac or Windows?

We cater for both operating systems at all our training centres. Just let us know your preference when you book and we'll ensure everything is in place when you attend your course. We currently use Mac OS X 10.11 (El Capitan) and Windows 10 (October 2016).

Is there much difference between Mac and Windows?

Besides the slight difference in opening and saving files on a Mac (using the Finder) and Windows (using Explorer), that's pretty much it. The Mac uses the keyboard accelerator 'Command' key and Windows uses the keyboard accelerator 'Control' key. So if you've learnt on a Mac and then switch to use Windows (or vice versa), don't worry – you'll adapt straight away.

Is there any type of dress code?

No, just wear whatever is comfortable for you.

Who attends your courses?

We train people from all walks of life, from self-funding individuals, freelancers and charity workers all the way up to leaders of large organisations. If you're over 16 and have basic computer skills, you can attend our courses.

As well as receiving some great training, you might even make a contact or two – so bring your business cards and get ready to meet people with similar interests.

What do I need to bring to the course?

Just arrive in plenty of time and we'll handle the rest. You'll be given writing pads, pens and a first-class course book that's yours to keep – a perfect way to refer back to techniques covered by the trainer.

Can I bring along my own laptop?

Yes, although the training itself has to be carried out on our workstations, because of software licensing agreements with Adobe. You're free to use your own laptop and devices during breaks, and we offer Wi-Fi internet access.

Can I bring my own project for you to help me with?

We'll always try to deal with personal requests when time allows but we can't guarantee that our trainers can assist with all such issues. Our main goal is to ensure that all delegates are given expert guidance in the topics listed on our published training outlines and that they each receive the training they have paid for.

Can I bring my Wacom (or compliant) graphics tablet?

Yes, so long as you give us 24 hours notice, because we'll need to install the driver software ahead of time.

If you have a Wacom (or compliant) tablet but you have never used it before, we don't recommend that you bring it with you, as you may be hindered during the course.

Is there car parking at my training venue?

Most of our training locations are based in major city centres, so we recommend using public transport or local car parks. Our London, Cardiff and Bristol venues have NCP car parks near the training venues (fees payable to NCP), and Cardiff has bicycle parking at the back of Brunel House.

What about refreshments and lunch?

Our training centres have a lunch voucher scheme with different outlets to suit various diets. We also offer free tea, coffee and biscuits during breaks.

What about payment for my course?

We'll auto-invoice companies with an existing credit record, with payment allowed up to 28 days after the course.

For self-funding individuals and companies without an existing credit record, payment is required 10 working days before the course starts. We accept payment by bank transfer, BACS, CHAPS, cheque and all major debit and credit cards (Visa, MasterCard, AMEX – with transactions in British Pounds, Euros or American Dollars). Payment instructions can be found in the email containing your invoice.

How about splitting my course?

All our 5-day Masterclass courses can be taken in smaller segments. For example, our Design Masterclass, which comprises 2 days of Photoshop, 2 days of InDesign and 1 day of Illustrator, can be split so you can take the courses over different periods. Just let us know when booking or making your enquiry.

Does my course come with a certificate?

Thanks to extensive customer feedback, we use a very successful eCertificate system after completion of your course. At 11pm on the final day of your course, we'll email you a personalised certificate. Gone are the days of soggy certificates – now you can save and print them forever!

After my course, do I become Adobe Certified?

You'll receive an official Adobe Authorised Training Centre course completion certificate after your course, which is different from the Adobe Certified Associate Associate or Expert qualification.

However, we do run courses that enable you to get on the fast track to Adobe Certified status.

I have taken my ACA exam and need to re-access my account

In readiness for your Adobe Certified Associate (ACA) exam, you will have set up an account with Certiport (www.certiport.com). You'll need to use your Certiport username and password to access your Certiport account.

We don't hold your Certiport login details on record: despite our similar names, Certitec and Certiport and not part of the same organisation.

Course Enquiry

Interested in one of our courses but need a couple of questions answered first?

Use our simple form below to send a message directly to our consultant trainers. We value great customer service and will endeavour to get back to you within the hour inside normal business hours.

If you require an immediate response then please do not hesitate to call 0800 0789 462.

Course : Adobe HTML Newsletters Masterclass – 2 days

coursedetailoverview7

Course booking form

You can use the form below to make a course reservation with Certitec. We are an established company with over 15 years’ experience training Adobe products and have a high regard in the industry. Alternatively just call us on 0800 0789 462.

If the course is available we will send you confirmation with joining instructions and invoice over email - this is your ePaperwork so keep it in a safe place. Reminders are sent 5 working days prior to your course. If the course is not available we will email you alternative courses/dates. Typically we have availability up to 2 weeks before each course.

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Course details

Name of course:
Adobe HTML Newsletters Masterclass – 2 days

* Venue and Date
       

* Venue
   

Funding

* Funding type


Self-funding Status - Only select self-funding if you (and not your employer) are paying for this training course. Only company bookings come with a VAT invoice.

Payment - all Self-funding bookings require payment 10 working days prior to the course commencing.

Invoicing details (if applicable)

Private training requirements

Small print

(see our Terms and Conditions) and submission thereof does constitute a course booking.

Beginner
2 days
Company
£449+VAT
Self Funding
£382+VAT

(2 day course)

  • 1 – 2 delegates: £1,598 + VAT
  • 3 – 4 delegates: £1,698 + VAT
  • 5 – 6 delegates: £1,798 + VAT
  • 7 – 8 delegates: £1,898 + VAT
  • 9 – 10 delegates: £1,998 + VAT

Training at Certitec venue

  • No surcharge
  • Free refreshments and lunch

Training at your venue

  • No travel costs if within 50-mile radius of London, Cardiff or Bristol
  • Up to 4 laptops free
More about Private training options

Claim £70 off a future course

  • Book your course - no commitment (for self funders)
  • Move your course - no fees
  • Re-attend your course - free
Learn more about FlexiBook

Book course

Please contact us to arrange dates

London Covent Garden

  • 7–8 September
  • 30 November–1 December
  • 25–26 January
  • 5–6 April

more dates

Facebook Reviews

Colleen Ford-Ellis 5 stars
7 August 2014 at 9:52
Colleen Ford-Ellis

Attended photoshop master class which was fantastic. Covered totally the correct areas in the right depth and order. Having attend many different classes before I can say this is definitely the best structured. Also trainer Terry was fantastic. I can highly recommend this course.

 

Training Book

Quality 500 page training book and USB drive supplied with this HTML Newsletters training course

Convince the Boss

Learn more about Private Training

(2 day course)

  • 1 – 2 delegates: £1,598 + VAT
  • 3 – 4 delegates: £1,698 + VAT
  • 5 – 6 delegates: £1,798 + VAT
  • 7 – 8 delegates: £1,898 + VAT
  • 9 – 10 delegates: £1,998 + VAT
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